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    <title>beso.twoday.net (Rubrik:business)</title>
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    <description></description>
    <dc:publisher>beso</dc:publisher>
    <dc:creator>beso</dc:creator>
    <dc:date>2005-02-17T08:51:42Z</dc:date>
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    <title>Apple kauft Universal, m&amp;ouml;glicherweise</title> 
    <link>http://beso.twoday.net/stories/19506/</link>
    <description>Der &lt;a href=&quot;http://futurezone.orf.at/futurezone.orf?read=detail&amp;amp;id=154806&quot;&gt;Artikel&lt;/a&gt; dazu in der Fuzo.</description>
    <dc:creator>bernhard</dc:creator>
    <dc:subject>business</dc:subject>
    <dc:rights>Copyright &#169; 2003 bernhard</dc:rights>
    <dc:date>2003-04-11T15:12:43Z</dc:date>
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    <title>Content over Marketing</title> 
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    <description>The Brand Publishing Manifesto (by rosebud)

&lt;li&gt; Brand Publishing must be done for communication and not for selling.&lt;/li&gt;
&lt;li&gt; Brand Publishing must always originate from a unique idea.&lt;/li&gt;
&lt;li&gt;Only the feelings, the opinions, the beliefs of the readers are of relevance.&lt;/li&gt;
&lt;li&gt; The content must never be conceived apart from the images and vice versa.&lt;/li&gt;
&lt;li&gt; Naked ladies and stock images are forbidden.&lt;/li&gt;
&lt;li&gt; The Publication must not contain trivial content or boring design.&lt;/li&gt;
&lt;li&gt; Copying is not permitted.&lt;/li&gt;
&lt;li&gt; Readers are the final and real owners of the publication.&lt;/li&gt;
&lt;li&gt;Concepts must never be used more than once.&lt;/li&gt;&lt;p&gt;

Nichts hinzuzuf&amp;uuml;gen.&lt;/p&gt;</description>
    <dc:creator>beso</dc:creator>
    <dc:subject>business</dc:subject>
    <dc:rights>Copyright &#169; 2003 beso</dc:rights>
    <dc:date>2003-03-13T20:34:49Z</dc:date>
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